Nevada City Advocate
With small radio stations around the nation struggling to keep up in the digital age, Nevada City’s community station, KVMR 89.5 FM, celebrates its 40th year stronger than ever with a birthday party on Saturday, July 21, in Pioneer Park.
KVMR’s strategic plan focuses on future relevancy and the changing media environment to ensure that it will be around to celebrate another 40 years.
The station launched its online-only KVMRx last year to engage younger listeners. Seen as a major component in the future of KVMR, KVMRx has made an impact on the airwaves locally and globally with more options for creative programming geared toward a younger audience, with a majority of younger broadcasters creating the content.
“We listen to and engage in the community,” says Julie Chiarelli, KVMR general manager. “In addition to our diverse music programming, we broadcast community forums on a variety of topics as well as countless live broadcasts of music events. We are so much more than a radio station.”
In the fall of 2017, KVMR’s Community Advisory Board conducted a survey, the results of which help direct future decisions.
KVMR is currently developing a new FM radio frequency that will include locally, regionally and nationally produced news, ideas, and cultural daytime programming plus KVMRx evening programming. The content has been designed to address the community’s desire for more news and information that is balanced in presentation and to address the station’s strategic need to reach out to varying segments of the community, particularly a younger demographic.
KVMR will celebrate its 40th birthday with a party from 3:30 to 10 p.m. on July 21 in Pioneer Park with music by Saul and Elena Rayo, The Heifer Belles, Grease, Grit & Grime Trio, Paul Kamm and Eleanore MacDonald, Brandy Robinson, Achilles Wheel Trio, and Buck Love & the Humperheads.
Many longtime broadcasters will be there with stories to tell. There will be food and drink, massage, henna tattoos, art by KVMR broadcasters and a kids’ play area. Tickets are $10, veterans and children under 15 are half price, and little ones under 5 are free.
The event is sponsored by Vermicrop Organics, Grateful Ink, Recreation Realty, and Mountain Pastimes. More information at kvmr.org.
About the photo:
Johnny Gallagher is one of the many volunteer broadcasters at KVMR 89.5 FM in Nevada City.